February 17, 2011
We get a lot of “ooohhhs” and “aahhhs” in our Evanston children boutique, and lately Lemon Loves Lime has been prompting a great share of it. This fabulous line, designed by Joy Cha, is beyond doubt, one of the most unique girls’ collections out there at present. Two signature design elements make Lemon Loves Lime so distinctive: masses of ruffles and exquisite crocheted appliqués. The clothes catch the eyes of every girly girl!
Joy moved from New York to the Chicago area about two years ago. So, we like to refer to her as a “local designer”, even though that’s pushing the envelope! Joy is a very genuine person, who answers her own phone and emails. She has kindly agreed to answer a few questions so that we can all learn more about her and her amazing creations!
MPTM: How did you start designing children’s clothing?
JC: I have been designing for 25 years. For 20 years I designed women’s wear on 7th Ave, New York. I had a hard time getting pregnant, nevertheless was blessed with a daughter. She was a miracle child. When she was born I sewed, knitted and crocheted a lot of outfits for her. Lemon Loves Lime is about my love for my daughter. I have combined my passion of design and my love for her.
MPTM: Where/how do you get your inspiration?
JC: My inspiration is through my daughter’s eyes, her interest, her favorite things to do, her favorite animals, her favorite toys and activities. She is the Lemon Loves Lime girl. I take this opportunity to share my passion with other moms that feel the same way with their daughters.
MPTM: What are the best and the worst thing in your profession?
JC: The best thing in this business is that I have freedom to design, not just follow the “trends”. And travel to different countries with my partner/husband and our daughter and share these wonderful experiences together. The worst thing is that I worry that my dear daughter will grow up so quickly and I will not be able to dress her up in 5 years; I guess the next thing to do is to make a prom dress, and then a wedding dress for her. And go into that business…LOL.
We say: watch out, Vera Wang!
At Maya Papaya & Tony Macarony, one of the most popular Spring 11 styles has been the Mermaid top, a wearable work of art, with a lovely crochet mermaid, accented with sparkly beads and cascading ruffles on the shoulders. The ruffled shorts and skorts are also a favorite. In pretty colors, they match a variety of tops. And nobody else will have one like hers!
Even with the elaborate cuts and delicate embellishments, Lemon Loves Lime is surprisingly easy to wear. Dresses, skirts and tops are made out of cloud soft pima cotton knit. Most styles are pull over, with none of the buttons or zippers that most kids detest.